Category Archives: Email Marketing Tips

Use Abandoned Cart for the best email campaigns

So you’ve managed to get your customers to sign up to your newsletters. And they’ve clicked on the link that takes them to your website. In fact, they’ve actually put your product in their basket. Result, yes? Well not quite … Continue reading

Posted in Email Marketing Tips | Leave a comment

Get the best out of your contacts with first-rate tracking

On-Site Email Tracking Now you can do more than just see who has opened your newsletter and clicked on the links. Utilise your contact list to its fullest by tracking your customer’s activity – both before and after they receive … Continue reading

Posted in Email Marketing Tips | Leave a comment

New year… new email?

we all know, email marketing isn’t new – in fact it’s been around as long as email itself. And contrary to all the popular myths out there, email responses are growing and good campaigns are seeing more click throughs and more page impressions Continue reading

Posted in Email Marketing Insights, Email Marketing Tips | Tagged , , | Leave a comment

Latest Email Track study from the DMA

As usual it takes a study to remind us that the mortals of the non email marketing world actually are not strapped to their PCs, Macs and Blackberry’s.. and now iPhone 3, 3s, 4 and 4s. Continue reading

Posted in Email Marketing News, Email Marketing Tips | Tagged , | Leave a comment

Email Marketing, 10 Things You Should be Testing…

smash those open rates and click through stats here are our top 10 email marketing tips…. Continue reading

Posted in Email Marketing Insights, Email Marketing Tips, Top Tips | Tagged , , | Leave a comment

Three key test areas in your email campaign

Sometimes a small adjustment can make a big difference to the success of your email campaign so it’s worth taking the time to experiment with a few different approaches to find out what works best. Testing and monitoring your open … Continue reading

Posted in Email Marketing Tips | Tagged , , , | Leave a comment

Top tips for writing compelling email campaigns 5 of 5

5. Write an engaging subject line Once you’ve carefully written your email, you want to make sure your audience opens it. Getting a good open rate (OR) means writing a short, compelling subject line. Best practice suggests that you should … Continue reading

Posted in Email Marketing Tips | Tagged , | Leave a comment

Top tips for writing compelling email campaigns 4 of 5

It may seem obvious but some words (and punctuation) will mean that your email gets caught in spam filters and never makes the distance. Continue reading

Posted in Email Marketing Tips | Tagged , | Leave a comment

Top tips for writing compelling email campaigns 3 of 5

You should make sure any action requests stand out, so use hyperlinks and paragraphs well. A word of warning though, don’t go crazy with colour… Continue reading

Posted in Email Marketing Tips | Leave a comment

Top tips for writing compelling email campaigns 2 of 5

This is the second of our top 5 tips on writing emails that your audience will open, read and action.

2. Keep it short
Although it’s tempting to tell your readers everything about your company, from the 500 awards you won last year to the name of the office dog…….. Continue reading

Posted in Email Marketing Tips | Leave a comment