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Use Abandoned Cart for the best email campaigns

So you’ve managed to get your customers to sign up to your newsletters. And they’ve clicked on the link that takes them to your website. In fact, they’ve actually put your product in their basket. Result, yes? Well not quite – not if that person then fails to complete the transaction. With Hiya Mail’s Abandoned Cart feature you can tell when someone walks away without going to the checkout, or fails to complete forms or questionnaires. More importantly, you can do something about it. Dynamic Content makes it easy for you to schedule a specific email to be sent an hour after. Why not include a 10% off coupon for the product they were interested in, just to sweeten the deal? Or ask them what you could have done better next time? With Abandoned Cart you can understand your customers better than ever, and provide them with a tailored, personalised experience that will increase the quality of your brand – and ultimately your business as a whole. If you want to find out more contact your account manager or call us on +44 (0)207 047 8110.

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