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Happy 40th Birthday Email!

It’s been 40 years since the invention of email!  Many people still see email as going hand in hand with the creation of the internet, but email has been used way before the glories of the world wide web.

The reason for its success is its simplicity… the ability to send a communication in real time to a number of people with full reporting to see that it has reached its destination and it has been ‘read’ by the recipient.

And how things have changed…

Email is now an integral part of the marketing mix, although the designing has become a lot more complex and pleasing to the eye, us marketers now love our tried and tested campaigns, with most of us on average sending out our monthly newsletter, not because we have to but because it delivers results, from up-sell and cross-sell opportunities, repeat sale or even just to keep the name and brand at the forefront of our customers minds.  The power of email marketing is still one of its biggest assets, real time results are tracked and monitored, campaigns can be edited and amended as required and instant sales are brought in.

The issue we all face is how to get better at it.  Everyone says you can learn from the results but it you can see all of the results each time, nothing gives you that light bulb moment on the next stage to increase your results, and that is where Hiya are here to help.

We are a fresh pair of eyes to view over your creatives, your results and your targets and actually give you real advice on what can be changed and how to reach and exceed your goals.  We live, eat and breath email marketing, just like the 40 years that email has been with us, we will be with you for a long time to come.

Call me on 0207 047 8111 or email me for an informal chat on where you are currently at with your campaigns.

Donna McNicholas

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