Tag Archives: email marketing

New year… new email?

we all know, email marketing isn’t new – in fact it’s been around as long as email itself. And contrary to all the popular myths out there, email responses are growing and good campaigns are seeing more click throughs and more page impressions Continue reading

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Email Marketing, 10 Things You Should be Testing…

smash those open rates and click through stats here are our top 10 email marketing tips…. Continue reading

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Three key test areas in your email campaign

Sometimes a small adjustment can make a big difference to the success of your email campaign so it’s worth taking the time to experiment with a few different approaches to find out what works best. Testing and monitoring your open … Continue reading

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Top tips for writing compelling email campaigns 5 of 5

5. Write an engaging subject line Once you’ve carefully written your email, you want to make sure your audience opens it. Getting a good open rate (OR) means writing a short, compelling subject line. Best practice suggests that you should … Continue reading

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Top tips for writing compelling email campaigns 4 of 5

It may seem obvious but some words (and punctuation) will mean that your email gets caught in spam filters and never makes the distance. Continue reading

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