Event Driven Emails
An event driven email system brings production line efficiencies to your customer and prospect lists. Once configured it runs in the background, like having an online marketing specialist running on autopilot, every minute, every day, every week.
Discover more about the Event-Based Marketing Solutions available from Hiya.
Hiya Mail enables you to create various types of event-driven emails, such as:
Set-up auto-responses delivered to prospects who contact email addresses contained on your website, for example firstname.lastname@example.org. They can also be used for recipients who reply to campaign emails directly, to ensure they contact you through the best channel.
These consist of a series of targeted multiple communications, for example, product/service updates, renewal programs, prospect warming, free trial conversions, etc. Hiya Mail will schedule and send these messages automatically. Think of it as ambient marketing, always running in the background.
Tactical Event Triggers
Tactical event triggers can be used to drive your automated campaigns. These events can range from customers' birthdays, to their buying patterns, and expressed preferences, from seasons and holiday dates to life cycle milestones.
Set up campaigns to automatically target individuals who open a particular email campaign or click on a particular link, to maximize the power of your campaign.
These include real-time service confirmations, shipment notifications, as well as reservation confirmations and e-tickets, 'available-now' notices, billing and payment notices, etc. Apart from their mission critical role, they are also ideal touch points for marketing your business.
Find out more about Hiya's Transactional Messaging Solutions
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